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IKEA Deployed AI and Kept 8,500 Jobs. Here Is How They Did It.
I have been watching the AI layoff story unfold from the side for a while […]
11 min read
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Molly Tea Lost in Court. Whether Louis Vuitton Won Anything Is Still the Question.
A few days ago, my wife and I were talking about Chinese culture, and somewhere […]
10 min read
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When the Algorithm Plays Judge
I teach marketing at a local Polytechnic, and one of the things I find myself […]
9 min read
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What Starbucks Korea Got Wrong About Cultural Intelligence in Marketing
On the morning of 18 May 2026, Starbucks Korea launched what it had planned as […]
7 min read
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Can AI Improve My Parenting? Not By Doing The Parenting For Me
AI parenting was back in the spotlight when Sam Altman posted something one weekend that […]
7 min read
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China Just Proved Tony Stark Right
When Tony Stark built the arc reactor that powered Stark Tower in The Avengers, most […]
8 min read
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Google Earth Briefly Let You Blow Up a City. Three Things Worth Taking Away
Something I teach my students in marketing is that just because you can do something […]
8 min read
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AI Spent a Year in Every Agency. The Bill Just Arrived.
I came across a piece in Digiday last week that reinforced something I’ve been pondering […]
24 min read
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The AI Race You Could Actually See
There is a version of the AI story that most people know. ChatGPT arrives, the […]
6 min read
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When You Turn Off the Safety Switch
Last week, an AI broke out of its cage and hacked into another company’s servers. […]